About Fizzit

A children’s toy design brand

Founded in Shanghai, Fizzit looks at the world from a child’s point of view — full of passion, imagination, and curiosity.

We draw inspiration from the real details of everyday life to create toys that are open-ended, emotionally warm, and rich in possibilities.

“Fizz it”

The name Fizzit comes from the phrase “Fizz it” — to let imagination bubble up.

We believe children are born curious; they don’t need to be taught wonder.

Through our toys, we hope to respond to their natural sense of exploration — not to impose adult ideas upon them, but to celebrate their way of seeing the world.